What 72% media trustmeans for UAE PR
Earned coverage is worth more here than almost anywhere, which raises the cost of wasting it.
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From the Dailies buying your news, to media engagements amplifying your relevance. Most of this work is knowing the difference, then finding the larger story a brand has an honest claim to.
Earned coverage is worth more here than almost anywhere, which raises the cost of wasting it.
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Brand trust sits at 87%, and the attribute consumers rank highest is whether a company treats its employees well.
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68% of MENA agencies expect growth while 51% of in-house leaders expand scope, so more hands touch every brand.
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