Why only 32% canmeasure digital return
Regional digital spend grew 17.8% last year while cross-channel measurement stayed broken.
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We start at the number the business needs to move and work back to the mix that can move it. That order decides which terms are worth chasing and which are worth admitting are not. Some markets are more expensive than the budget in the room. We say so in month one.
Regional digital spend grew 17.8% last year while cross-channel measurement stayed broken.
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70% would trade data for a better experience and only 21% for cash, yet 26.2% of points go unspent.
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Receipt-linked campaigns have attached AED 250 million in verified spend to identifiable shoppers.
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