GAC Showroom Launch in Deira · PR Case Study

63
MEDIA OUTLETS ON
THE ACTIVATION LIST
15
CREATOR ACCOUNTS
BRIEFED AND HOSTED
14.3M
COMBINED FOLLOWING
ACROSS THAT ROSTER
2
LANGUAGES RUN
IN PARALLEL

THEBRIEF

Gargash Motors was opening the largest GAC Motor showroom in the United Arab Emirates, in Deira, one of the oldest automotive districts in Dubai. The showroom carries the full GAC line, from internal combustion through to the all-electric HYPTEC and AION ranges. A launch in that district is a heritage story and a technology story at the same time, and those two audiences do not read the same titles.

OURAPPROACH

The media list ran to 63 outlets built across four groups rather than one: Arabic national press, English dailies, automotive specialists, and the marketplace platforms where purchase research actually happens. Alongside it sat a creator roster of 15 accounts, split between a Gargash-facing group and a GAC global group. Everyone was briefed on the same three points, and leadership comment from both Gargash Group and GAC International was secured before the announcement went out.

“THE STRONG ANDENDURING PLACE FORGAC MOTOR IN THEUAE CAR SCENE.”SHEHAB GARGASH
Event audience

THE IMPACT

63
Sixty-three media outlets carried the launch across Arabic national press, English dailies, automotive specialists and the marketplace platforms where buyers actually research.
15
Fifteen creator accounts ran alongside them, the largest at 5.6 million followers and five above one million.
2
Two leadership spokespeople were placed inside the announcement itself, so the quote ran with the news rather than chasing it a week later.

ONE LAUNCH.TWO LANGUAGES.MULTIPLE STREAMS OF COVERAGE.

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