HomeAbout Us
Contact
  • Home
    • Public Relations
    • Digital Marketing
    • Social Media Marketing
    • Events & Experiences
    • Brand & Communications
    • Influencer Marketing
    • Blogs
    • Newsletter
    • Works
  • About Us
  • Contact

Socials

  • LinkedIn
  • Instagram
BUZ

Agency

  • Our Story
  • Team
  • RaffleTech
  • Careers
  • News

Services

  • Public Relations
  • Digital Marketing
  • Social Media Marketing
  • Events & Experiences
  • Brand & Communications
  • Influencer Marketing

Newsletter

Subscribe for digital insights and GCC market trends.

© 2026 BUZ Integrated Marketing. All rights reserved.

Privacy PolicyTerms of Service

A GOLD ATM IS A GOOD STORY.TRUST IS THE HARDER ONE.

  • 2

    ANNOUNCEMENTS RUN

    AS ONE PROGRAMME

  • 24

    KARAT CERTIFIED BARS IN THE JOYALUKKAS COLLECTION

  • 24/7

    ACCESS THROUGH THE

    PUBLIC GOLD ATM

  • 3

    MEDIA TIERS: LOCAL,

    FINANCIAL AND TRADE

THEBRIEF

Emirates Gold had two announcements inside the same window: an exclusive collection of certified 24 karat gold bars with Joyalukkas, and a fintech-enabled Gold ATM with Public Gold, debuting at Almas Tower. One is a heritage retail partnership. The other is a machine that dispenses bullion at three in the morning.In a regulated, trust-dependent category, the second story can undermine the first the moment it lands as novelty.
UAE consumers trust the brands they use at 87%, ahead of government, their employer, business and media, which is why a trust-led framing outperforms a feature-led one in this category. (Edelman UAE Brand Trust, 2025) Dubai's wholesale and retail sector contributes AED 50.9 billion in gross value added, 22% of the emirate's GDP, and the precious metals trade sits at the centre of it. (Dubai Statistics Centre, 2025)

OURAPPROACH

Ran both announcements as a single programme with one argument: that Emirates Gold's credibility is what makes the convenience credible, not the other way round.Led the Joyalukkas story on certification, craftsmanship and the shared standard between two established names, so the partnership carried the trust load for both.Led the Public Gold story on access and security rather than novelty, covering round-the-clock availability of premium gold and silver bars at Almas Tower, in the centre of the UAE's precious metals trade.Placed across three distinct tiers: local consumer press for awareness, financial media for the investment pathway, and trade media for the industry credibility that underwrites both.

UAE CONSUMERS TRUST THE BRANDS THEY USE AT 87%. THEY TRUST MEDIA AT 72%Edelman UAE Brand Trust, 2025

Event audience

THE IMPACT

  • ANNOUNCEMENTS RUN AS A SINGLE PROGRAMME

  • 3

    MEDIA TIERS ACTIVATED: LOCAL, FINANCIAL AND TRADE

  • 24

    KARAT CERTIFICATION ON THE PARTNERSHIP COLLECTION

  • 24/7

    AVAILABILITY THROUGH THE ALMAS TOWER GOLD ATM

THE MACHINERY IS NEW.BUT THE STANDARDSAREN'T.

VIEW FULL GALLERY
  • Gallery image one
  • Gallery image two
  • Gallery image three
  • Gallery image four