Why imported socialstrategies fail here
Snapchat reaches 91.8% of Saudi Arabia’s eligible population and LinkedIn reaches 87.6% of the UAE’s.
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Most social strategy is written for strangers. The better return sits with the audience already paying attention. Saves mean useful. Shares mean it said something about them. Returning viewers means habit. Everything else is weather.
Snapchat reaches 91.8% of Saudi Arabia’s eligible population and LinkedIn reaches 87.6% of the UAE’s.
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Saudi Arabia’s active creator population fell 35% after permits became mandatory, while unregulated Egypt grew 7.5%.
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70.1% of the working-age population uses AI and only 1% of GCC organisations consider themselves equipped to run it at scale.
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