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BRAND & COMMUNICATIONSWhy UAE Consumers Trust Brands More Than Government, Media or Employers
Brand trust sits at 87%, and the attribute consumers rank highest is whether a company treats its employees well. How to build and measure brand on that footing.
OCTOBER 22, 2026
BRAND & COMMUNICATIONSWhy Integrated Marketing Fails at the Handoffs Between Agencies and In-House Teams
68% of MENA agencies expect growth while 51% of in-house leaders expand scope, so more hands touch every brand. Where the work actually breaks, and what to fix at the seams.
OCTOBER 22, 2026