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EVENTS & EXPERIENCESWhat AED 5.5 Returned per Dirham Means for Event Marketing in Dubai
Dubai World Trade Centre generated AED 25.03 billion in economic output across 108 events in 2025. What that raises the bar to, and how to design an activation that clears it.
OCTOBER 22, 2026
BRAND & COMMUNICATIONSWhy UAE Consumers Trust Brands More Than Government, Media or Employers
Brand trust sits at 87%, and the attribute consumers rank highest is whether a company treats its employees well. How to build and measure brand on that footing.
OCTOBER 22, 2026
AI AND AUTOMATIONWhy the UAE Leads the World in AI Adoption but Not in AI at Scale
70.1% of the working-age population uses AI and only 1% of GCC organisations consider themselves equipped to run it at scale. How to close the distance between those numbers.
OCTOBER 22, 2026
BRAND & COMMUNICATIONSWhy Integrated Marketing Fails at the Handoffs Between Agencies and In-House Teams
68% of MENA agencies expect growth while 51% of in-house leaders expand scope, so more hands touch every brand. Where the work actually breaks, and what to fix at the seams.
OCTOBER 22, 2026
EVENTS & EXPERIENCESWhy Gulf Exhibition Space Grew 320% While Demand Barely Moved
Saudi capacity reached 300,520 square metres across 923 venues while Middle East space rented grew 0.9% a year. How to choose a show on evidence and negotiate from the stronger side.
OCTOBER 22, 2026
DIGITAL MARKETINGWhat 120,000 Shopping Receipts Revealed About Dubai’s Consumer Behaviour
Receipt-linked campaigns have attached AED 250 million in verified spend to identifiable shoppers. How to measure retail marketing past the door count.
OCTOBER 22, 2026
DIGITAL MARKETINGWhy UAE Shoppers Will Share Their Data but Not Collect Your Points
70% would trade data for a better experience and only 21% for cash, yet 26.2% of points go unspent. Why the mechanic, not the appetite, is what is broken.
OCTOBER 22, 2026