Turn everyday retail spending across Dubai into a once-in-a-lifetime chance to own a home.Drive footfall, receipt-backed engagement and citywide participation through the Dubai Summer Surprises season, from 22 May to 30 August 2026.Deliver it with Dubai Festivals and Retail Establishment (DFRE) and Dubai Chambers as a first-of-its-kind citywide Shop, Scan & Win experience.And showcase RaffleTech as the trusted technology behind large-scale retail campaigns.
OURAPPROACH
One simple mechanic: spend AED 500 or more at any participating outlet, scan the campaign QR code, and upload the receipt for a digital raffle entry.Every additional eligible spend added another chance to win, giving shoppers a reason to come back week after week.The campaign ran through the season's biggest retail peaks: Eid Al Adha, the 3 Day Super Sale and Dubai Summer Surprises.Powered by RaffleTech, QR participation, secure receipt uploads, intelligent validation and real-time engagement made the journey seamless.A prize pool of 11 Binghatti studio apartments and one two-bedroom grand prize kept the reward tangible across twelve weekly draws.
