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101%SUCCESSRATE.MEASURED.

  • 101%

    KPI

    ATTAINMENT

  • 80K+

    FOOTFALL

    DRIVEN

  • 12

    WEEKEND

    EVENTS

  • 4

    RETAIL

    ZONES

THEBRIEF

Fill the mall with reasons to visit—weekend after weekend.Design activations tenants can plug into,with footfall and dwell time as the north staracross a full season calendar.
Mall atrium activation

OURAPPROACH

We treated each weekend as a mini-festival—stage, retail partners, influencers, and on-site gameswith unified branding and a single measurement frameworkreported weekly to center management.

“FOOTFALLWE COULDPLAN AROUND.”

Families at a mall event

THE IMPACT

  • 101%

    SUCCESS RATE

  • 80K+

    VISITORS

  • 18%

    DWELL TIME

    INCREASE

  • 12

    EVENTS

  • 4

    MALL ZONES

  • 101%

    SUCCESS RATE

  • 80K+

    VISITORS

  • 18%

    DWELL TIME

    INCREASE

  • 12

    EVENTS

  • 4

    MALL ZONES

MOMENTSTHATMATTER.

VIEW FULL GALLERY
  • Atrium stage
  • Retail partner booth
  • Family activation
  • Evening mall lights