Shop, Win & Zoom Away · Dubai Summer Surprises

10
EXEED LX
SUVS
AED 200
MINIMUM
SPEND
1
CAR WON
EVERY WEEK
2
CARS FOR THE
MEGA WINNER

THEBRIEF

Energise summer mall footfall during Dubai Summer Surprises.Turn everyday shopping into a high-octane thrill, with a fleet of brand-new cars as the reward.Keep the entry bar low enough to convert summer browsers into active participants.And drive participation across the city's premier retail destinations.

Shop, Win & Zoom Away campaign highlight

OURAPPROACH

Spend AED 200 or more at any participating mall, scan the in-store QR code, enter your details, and you are in the digital raffle.Built on the RaffleTech platform, a four-step journey of Scan, Enter, Get Coupons and Win made entry effortless, from neighbourhood boutiques to flagship stores.The prize was engineered for excitement: 10 EXEED LX SUVs, with one shopper zooming away in a brand-new car every single week.One final mega winner took home two cars on the closing day of DSS, concentrating attention and footfall at the season's finale.Playful, summer-forward creative positioned the indoor mall stroll as the season's must-do experience.

“WHY ORDINARYWHEN YOU CANDUBAI-IT!”
Shoppers in a Dubai mall during DSS

THE IMPACT

10
SUVS GIVEN AWAY
4
STEPS TO ENTER
1
CAR WON EVERY WEEK
2
CARS FOR THE FINAL WINNER
200
AED ENTRY SPEND