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AED 200,000AWARDEDACROSS14 MALLS.

  • 14

    MALL

    PARTNERS

  • 500K+

    VISITORS

    ENGAGED

  • 10

    DAYS OF

    PLAY

  • 200K

    AED IN

    PRIZES

THEBRIEF

Turn Eid into a reason to visit every major mall.Design a prize mechanic tenants could adopt quickly,with on-ground hosts, digital check-in,and a single brand look across 14 locations.
Mall decoration for Eid campaign

OURAPPROACH

We shipped a playbook—kits, staffing guides, and social templates—so each mall could launch in days.Central reporting tracked redemptions, footfall lifts,and UGC volume in real time.

“EID ENERGYIN EVERYAISLE.”

Children at an Eid mall game

THE IMPACT

  • 500K+

    VISITORS

  • 14

    MALLS

  • 200K

    AED

    AWARDED

  • 10

    CAMPAIGN DAYS

  • 1.2K

    UGC POSTS

  • 500K+

    VISITORS

  • 14

    MALLS

  • 200K

    AED

    AWARDED

  • 10

    CAMPAIGN DAYS

  • 1.2K

    UGC POSTS

MOMENTSTHATMATTER.

VIEW FULL GALLERY
  • Mall Eid decor
  • Prize moment
  • Family photo booth
  • Evening mall crowd