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DUBAI SHOPPINGFESTIVALA CITYWIDENEW ENERGY.

  • 20

    ACTIVATION

    ZONES

  • 1.5M+

    VISITORS

    ENGAGED

  • 100+

    BRAND

    PARTNERS

  • 30

    DAYS OF

    EXPERIENCES

THEBRIEF

Turn a city into a festival.Create a high-impact, multi-location experiencethat brings the spirit of Dubai Shopping Festivalto life through immersive, live and digital moments.
Visitors walk through illuminated DSF arches with the Dubai skyline at night

OURAPPROACH

We designed and delivered a seamless,citywide experience combining immersiveinstallations, entertainment and digitalmoments that transformed Dubai.

“A FESTIVALTHAT BROUGHTTHE CITY TO LIFE.”

Festival crowd with purple stage lighting at night

THE IMPACT

  • 1.5M+

    PEOPLE REACHED

  • 100+

    BRAND PARTNERS

  • 400%

    INCREASE IN

    ENGAGEMENT

  • 30

    DAYS OF ACTIVATIONS

  • 20

    ICONIC LOCATIONS

  • 1.5M+

    PEOPLE REACHED

  • 100+

    BRAND PARTNERS

  • 400%

    INCREASE IN

    ENGAGEMENT

  • 30

    DAYS OF ACTIVATIONS

  • 20

    ICONIC LOCATIONS

MOMENTSTHATMATTER.

VIEW FULL GALLERY
  • Illuminated bubble structures at a Dubai festival
  • Festival booth with prizes and string lights at night
  • Dubai Shopping Festival neon sign with skyline at night
  • Concert crowd in front of a lit stage at night