Buy Jewellery, Win 3KG Gold · DSS 2026

3KG
GOLD
PRIZE POOL
200+
JEWELLERY
OUTLETS
9
WINNERS
IN TOTAL
60
CAMPAIGN
DAYS

THEBRIEF

Drive jewellery retail across Dubai during Dubai Summer Surprises 2026.Stage the city's biggest jewellery promotion, with a share of 3 kilograms of gold to be won.Give shoppers a compelling reason to buy gold, diamond and pearl jewellery all season, whether for an occasion, a gift or an investment.And run it with the credibility and transparency a prize of this value demands.

Buy Jewellery, Win 3KG Gold campaign highlight

OURAPPROACH

From 2 July to 30 August 2026, more than 200 participating jewellery outlets across Dubai joined the promotion.Customers spending AED 500 or more on gold, diamond or pearl jewellery received a digital raffle entry through the RaffleTech platform.The familiar Scan, Enter and Get Coupons journey kept sign-up fast and secure.The prize was gold itself, the most resonant reward for the category: eight weekly winners of 250 grams each, and one grand-prize winner of a full kilogram announced on 30 August.Clear terms on coupon validity, receipt verification and winner authentication, backed by DFRE and BUZ, kept the promotion transparent. Prizes were claimed against original receipts and government-issued ID.

“BUY JEWELLERY.WIN GOLD.3KG OF IT.”
Gold jewellery display in a Dubai store

THE IMPACT

3KG
GOLD AWARDED
200+
JEWELLERY OUTLETS
9
VERIFIED WINNERS
250G
GOLD WON EVERY WEEK
1KG
GRAND PRIZE

GOLDWORTHSHOPPING FOR.

VIEW FULL GALLERY

BUYJEWELLERY,WIN 3KGGOLD.

THEBRIEF

OURAPPROACH

THE IMPACT

GOLDWORTHSHOPPING FOR.

BUYJEWELLERY,WIN 3KGGOLD.

THEBRIEF

OURAPPROACH

THE IMPACT

GOLDWORTHSHOPPING FOR.